Does Influencer Marketing Really Work?
In 2022, the influencer marketing industry reached a staggering $16.4 billion, and more than 75% of brands now allocate a portion of their budgets specifically for influencer marketing campaigns. From Coca-Cola’s #ThisOnesFor campaign with fashion and travel influencers to Dior’s 67 Shades campaign promoting their Forever Foundation line, brands have increasingly turned to influencers to […]