impaxive

Page Title Shape 1
Page Title Shape 2
Page Title Shape 3
EAT SEO

The Impact of E-A-T on SEO: Building Expertise, Authority, and Trust with Google’s Core Web Vitals

Google’s algorithms have become more sophisticated, placing increasing importance on the quality and reliability of content. Central to this evolution is the concept of E-A-T Expertise, Authority, and Trust which has reshaped how websites rank and perform in search results. However, E-A-T alone doesn’t hold the full spectrum of ranking factors; Google’s Core Web Vitals, […]
Read More
core web vitals

How to Optimize Your Website for Google’s Core Web Vitals

Website performance can make or break your online presence. If you’re invested in SEO or digital marketing, understanding Google’s Core Web Vitals is non-negotiable. These metrics have become pivotal in Google’s ranking algorithm, reflecting not just how fast your site loads, but how users perceive that speed and overall experience. This blog is your comprehensive […]
Read More
10 SEO Trends

Top 10 SEO Trends for 2025 What Sri Lankan Businesses Need to Know

SEO remains the cornerstone of successful online marketing. For Sri Lankan businesses aiming to compete and thrive in 2025, understanding and leveraging the latest SEO trends is not just a strategy it’s a necessity. This blog delves into the top 10 SEO trends that will shape the landscape this year, offering actionable insights and expert […]
Read More
portfolio website

What is a Portfolio Website?

Portfolio website is the crown jewel. Whether you’re a photographer, designer, writer, or any professional looking to showcase your work, a portfolio website is essential for leaving a lasting impression and landing your next opportunity. This blog delves into the significance of a portfolio website, how it differs from other types of websites, and the […]
Read More
youtube seo

What is YouTube SEO? A Comprehensive Guide to Ranking Higher

In the bustling digital landscape of 2024, YouTube remains a dominant platform for content creators and brands alike. With over 2 billion monthly active users, getting your video content noticed can feel like finding a needle in a haystack. This is where YouTube SEO comes into play. YouTube SEO is the process of optimizing your […]
Read More
eCommerce

Importance of an eCommerce Website for Small Businesses

In a world driven by digital innovation, the importance of an eCommerce website cannot be overstated. Small businesses are no longer confined to local markets; they have the opportunity to reach a global audience and scale their operations without the overhead of physical stores. The rise of eCommerce in recent years has been transformative, particularly […]
Read More
influencer marketing

Does Influencer Marketing Really Work?

In 2022, the influencer marketing industry reached a staggering $16.4 billion, and more than 75% of brands now allocate a portion of their budgets specifically for influencer marketing campaigns. From Coca-Cola’s #ThisOnesFor campaign with fashion and travel influencers to Dior’s 67 Shades campaign promoting their Forever Foundation line, brands have increasingly turned to influencers to […]
Read More
CTR

What is CTR? Importance and Power of Click-Through Rates

In today’s hyper-competitive world of digital marketing, understanding how well your ads, campaigns, and content perform is crucial. One key metric that helps marketers assess the effectiveness of their efforts is the Click-Through Rate (CTR). Whether you’re a seasoned marketer or new to the world of digital ads, understanding CTR can significantly elevate your marketing […]
Read More
what is cpc

What Is Cost Per Click (CPC)?

Cost Per Click (CPC) stands out as a critical metric that shapes advertising strategies. But what exactly is CPC, and why is it so important to marketers? Whether you’re managing Google Ads campaigns, strategizing Facebook marketing, or simply exploring effective ways to reach your target audience, understanding CPC can unlock the true potential of your […]
Read More
return on investement roi

What Does ROI Mean in Marketing?

Unlocking the Power of ROI in Marketing In today’s highly competitive and dynamic business environment, achieving success in marketing isn’t just about creating eye-catching ads or generating website traffic. It’s about ensuring that every dollar spent on marketing delivers measurable value to your business. That’s where ROI (Return on Investment) comes in—a crucial metric that […]
Read More